Meredith and I attended a Bridal Buyer show held at a convention center in London (UK) earlier this year in order to connect with vendors in Europe. Its an annual two day event that takes place in both the spring and fall seasons. Unfortunately, we weren’t able to make it back to the fall version of the show. Apparently it is even bigger and better than the spring one. I say ‘unfortunately’ because I really did want to go back.
Read on and let me fill you in.
For any grooms out there, I bet you are chuckling, “Hahaha, he was probably dragged around for a whole day looking at wedding dresses and square fabric thingies! Sucker!”
It was my first major bridal show that I had attended, and yes, I did feel slightly awkward and out of place. Of course I dressed for the occasion and made sure to wear one of my wedding ties. In fact, I seem to remember that I was perhaps the only straight, married, 30-something guy in the joint.
This next paragraph is for the benefit of any guys reading this post. Sorry ladies, it contains suggestive guy talk language so you may want to skip over it.
My male brethren. What I am about to tell you may shock, excite, and titillate. I was once misguided like you, thinking that I had to run for the hills anytime the word bride and shopping were mentioned in the same sentence. The only way I would have been caught going to a bridal show is if my fiance bribed me or threatened unimaginable bedroom restrictions.
Let me fill you in on a little secret: the land of bridal (buyer) shows is a wondrous universe of free champagne, appetizers, and comfy chairs. The only thing missing really would have been a giant flat screen with some NCAA tournament games playing. Of course, I forgot to mention there were also gorgeous women everywhere. Lots of them. On runways. In high heels and …
Ooops! Sorry Meredith. I’m back on track.
In any event, I found myself chatting, sipping champagne, and getting to know a few UK based wedding suppliers. The thought crossed my mind,
[pullquote align=’normal’]“Why I didn’t join the wedding industry before is beyond me.” [/pullquote]
I was giddy from downing three glasses of champagne at 1 o’clock in the afternoon. Its a tough life, but someones got to do it!
We managed to make our way to the back of the hall where the 5 finalists for Wedding Dress of the Year 2015 were on display. I am no dress aficionado. I will leave that to the experts, or let you choose the one that you love most from the images below. If I absolutely had to pick one though, I guess I would choose the last one by Mark Lesley … nice beach 😛
Since my initial foray into the world of bridal buying, I have been to a few bridal shows. Some are not worthy of male accompaniment. Others will absolutely require your guy to take part, if you catch my drift.
Brides: If your groom-to-be reads this, don’t be surprised if on your next date night you happen to find yourself smack dab in the middle of wedding show bliss. In fact, he may surprise you by saying, “Honey, guess what I got two tickets to see this weekend!” Trust me, he’s not there to tell you which dress he likes the best.
If I was running the wedding show or bridal buyer show, I would start marketing to guys too. That is another story for another post. What would this world come to if guys started outnumbering girls at wedding shows?
It was a good way to spend a couple of hours in London and we made some strong connections. I look forward to next year’s event, although I think they’ll need to buy a few extra bottles of champagne!
115229 by David Tutera for Mon Cheri