Advertise on Love & Lavender
Love & Lavender started in January 2010 as a hobby blog that featured real weddings to inspire bridal couples. Over the last 6 years, L&L morphed into a wedding media company focused on helping couples plan the spectacular weddings with pizzazz.
We do this by creating original content in the form of Top 10+ lists, professional photography, product/service reviews, or by answering questions (no matter how weird) that might arise during a bride or groom's wedding planning process.
Accurate as of September 2016
- Monthly Visitors: 35,500
- Monthly Pageviews: 59,041
- Moz Domain Authority: 49
- Alexa US Rank: 209,214
- Twitter Followers: 8,795
- Facebook Fans: 8,352
- Pinterest Followers: 8,632
- Instagram Followers: 513
Data gathered from Google Analytics, Alexa, and internal reader surveys shows that Love & Lavender’s audience consists of highly educated women between the ages of 22 and 36 who primarily read our content from work. A majority of readers hail from the United States (61.2%), United Kingdom (9.4%), Canada (5.6%) and Australia (3.2%).
Articles on Love & Lavender rank well in organic search results. We understand SEO and work hard to make sure our content gets on the first page of Google. Our site targets people interested in wedding planning and advice, wedding stationery help, honeymoon travel, and wedding product reviews.
Did you know there's a list of the top 100 wedding blogs?
Of course we are on it!
Yikes! As an advertiser that is a lot of advertising options. Make sure you choose a wedding media company who knows what they are doing ... and not simply accepting your precious marketing dollars.
Available Advertising Options
No more useless ads! That is our advertising mantra.
We think contextual ads and editorial content provides way more value for both the advertiser and the reader. Check it out, we even wrote a blog post about it:
We don't like to waist your time and money, nor annoy our readers with popups or cluttered banner ads.
Traditional sponsored posts and online advertising is all about getting the right message in front of the right person at the right time. Unfortunately, the fast paced nature of blogs and traditional sponsored posts means content last for a day to a week on a website homepage before it gets relegated to the archives with all the other articles. A short term goal with no guarantee.
Custom content creation could be the answer you need to maximize your ROI. We provide clients with a way to build incoming links as well as improve search engine optimization (SEO). More importantly, we offer clients the ability to leverage our team's writing ability to rank articles in search engines (for targeted keywords) on Love & Lavender. Unlike a sponsored post, you gain recurring benefits over time for top ranked articles.
One BIG caveat:
I have to make this point up front so that there is no confusion.
We follow Google's guidelines and only use "Nofollow" links within our paid content. Google is quite clear that paid content links should be "NOFOLLOW", so please don't waist time contacting us to convince us otherwise. If you are looking for "DOFOLLOW" links, try looking elsewhere.
Option 1: Custom Content
Custom content creation means leveraging our domain authority and writing ability to create and rank a keyword targeted article. Obviously we don't have the secret key to unlock Google's algorithm. If we did, we'd be able to rank #1 guaranteed every time ... and probably wouldn't be sharing the secret with anyone.
However, our consistent ability to rank articles in Google sets us apart as SEO experts in the wedding industry.
Example custom content: Vistaprint
When Vistaprint approached us last year to create custom content we said, "Definitely."
Working closely with members of Vistaprint's team, we crafted an article with targeted keywords about 'choosing paper for your wedding stationery' that has proven to rank in the #1 or #2 spot on Google for the past year.
Yup, there it is above in a screenshot I took on September 16, 2016. Still going strong nearly 15 months after publication!
In fact, as you can see from the next screenshot, we've received over 1670 clicks in the past 90 days alone from organic search for keywords in that target group.
What does this mean for you?
Think of custom content creation as a one time investment whereby you can reap rewards for much longer than the usual one or two weeks that a sponsored post will provide exposure.
You could pay Adwords, banner ads, or other Pay-Per-Click online advertising method, but we think our custom content creation option provides better value and ROI.
Option 2: Traditional Sponsored Post
A sponsored post is similar to custom content creation, but without the additional research and time involved. Hence the lower price. Sure, a sponsored post can still rank high in Google or other search engines. However the clear focus of a sponsored post is on brand benefits.
Recent sponsored post example: PaperRamma
Option 3: Product Review / Giveaway
Simple: Send us your bridal or honeymoon product and we'll provide an honest review. Alternatively, send us your product to review and also run a giveaway contest on Love & Lavender for a lucky bride/groom to win your product.
Recent product review example: AC Lens
If content is not what you're after, we also offer ....
Wedding Vendor Guide
We know weddings are a big production. Brides can’t do everything themselves – they need a supporting crew in order to pull off a spectacular wedding day!
Love and Lavender’s wedding vendor guide provides an online resource to assists brides-to-be with planning their wedding day. If you are a vendor that fits with the Love & Lavender demographic or style, click to see how to become part of our Vendor Crew!
We've worked to help some of the most innovative wedding and travel brands to achieve their marketing goals. Below are a few of the companies we've had the pleasure of partnering with over the past 2 years.
Recent Partnership Examples
Press & Features
Love and Lavender has a variety of wedding advertising opportunities. If you’d like to partner with Love & Lavender simply send us an email at email@example.com and we’ll come up with a campaign package to suit your needs!