Advertise on Love & Lavender

Love & Lavender began ​as a hobby blog in 2010 featuring real weddings to inspire bridal couples. Over the past few years, ​it has morphed into a top wedding media company focused on helping couples plan a unique wedding with pizzazz.

We do this by creating original content, showcasing professional real wedding photography, posting wedding product/service reviews, or by answering questions (no matter how weird) that might arise during a bride or groom’s wedding planning process.

Site Statistics

Accurate as of ​January 2018

  • Monthly Visitors: 65,000
  • Monthly Pageviews: 100,000
  • Twitter Followers: 8,914
  • Facebook Fans:  8,508
  • Pinterest Followers: 10,753
  • Instagram Followers: 545

Site Demographics

Data gathered from Google Analytics, Alexa, and internal reader surveys shows that Love & Lavender’s audience consists of highly educated women between the ages of 22 and 36 who primarily read our content from work. A majority of readers hail from the United States (58.5%), United Kingdom (9.3%), Canada (5.8%) and Australia (3.3%).

Search Friendly

Love & Lavender articles rank well in organic search results. We understand SEO and work hard to make sure our content ​stays on the first page of Google. Our website targets people interested in wedding planning and advice, wedding stationery, honeymoon travel, and wedding product reviews among others.

Did you know there’s a list of top 100 wedding blogs?

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top 100 wedding blogs thumbnails

Yikes! As an advertiser that is a lot of advertising options.

Make sure you choose a wedding media company who knows what they are doing, and not one who simply accepts your precious marketing dollars.

P.S. Of course we’re part of that top 100 list!

Advertising Options

Our advertising mantra: No more useless ads!

We think contextual advertising and editorial content provides way more value for both the advertisers and readers. Check it out, we even wrote a blog post about it:

Advertising and the Wedding Blog Industry

We don’t like to waist your time and money, nor do we want to annoy our readers with popups or cluttered banner ads all over our website.

Chances are any banner ads you see on our site are for our own companies (e.g., Classic Veils) or native in-content banner affiliate ads for a few select partners that we love. Partners like Minted, Etsy, or Vistaprint.

Traditional Sponsored Posts

We do offer sponsored posts, but are quite selective as to who we work with.

Sponsored posts just aren’t our thing anymore.

We realize that sponsored posts are geared towards pushing out a brand message to a built-in audience. Love & Lavender has a consistent and growing audience attracted to what we have to offer. For the most part, that doesn’t involve pitching brands we don’t know in an ad-hoc manner.

Online advertising is all about getting the right message in front of the right person at the right time. Unfortunately, the fast paced nature of blogs and traditional sponsored posts means that content lasts for a day to a week on a website homepage before it gets relegated to the archives with all the other articles.

Sure, a sponsored post can still rank high in Google or other search engines and provide additional value beyond initial eyeball exposure. However, the clear focus of a sponsored post is on brand benefits.

Heck, most of the time a lot of blogs that do offer sponsored posts will ask YOU to write the article. Then all they do is edit and post it on their website.

For the above reasons, we like to focus on creating partnerships with our advertisers and thinking about content as a continuum.

Our Main Offer

Pretty simple: We create custom editorial content.

It could be the answer you need to maximize your marketing ROI. We provide clients with a way to build incoming links as well as improve search engine optimization (SEO).

More importantly, we offer clients the ability to leverage our team’s writing ability and domain authority to rank articles in search engines ​for targeted keywords.

We use NOFOLLOW Links

We want to get this one BIG caveat out of the way upfront: We follow Google’s guidelines and only use “Nofollow” links within our paid content. Without exception.

​We have to make this point now so that there is no confusion. Google is quite clear that paid content links should be nofollow, and we like to listen to their advice!

Custom Editorial Content

What is it?

It can all get a bit confusing when one hears about various concepts like sponsored content, native ads, and branded ads to name a few. We admit, we’re not experts in terminology either. Mainly because there is no universally accepted definition in the constantly evolving online advertising landscape.

That being said, Love & Lavender’s custom editorial content process involves leveraging factors like our website domain authority, knowledge of SEO best practices, or research and writing ability to create and rank a keyword targeted article.

Or said simply, we create valuable content that our audience wants to consume.

What does this mean for you?
Think of custom editorial content as an investment whereby you can reap rewards for longer than the usual timeframe of a sponsored post, which usually only gets exposure for one or two weeks.

We know you’ve got a lot of options for your online marketing budget. You could pay Adwords, banner ads, or other Pay-Per-Click online advertising methods, but we think our custom content packages provide outstanding value.

  • Bronze
  • $499
  • Article Length (words)
  • Social Shares
  • Initial Term
  • Phone Consultation
  • Pinterest Board Access
  • Infographic Creation

Pricing Table Note

Specific details such as article topic, social shares, or an infographic are arranged with individual clients. For example, a client who selects the Silver plan has the option of two social share packages. That means they can use one package upon publication and one additional social share at a mutually agreeable time within one year of publication.

FAQ

Do you guarantee results?

By results, you likely mean rank #1 in Google for any article we write. Either that or results in the form of guaranteed clicks to your website or offer.

No, we can’t guarantee performance.

Obviously we don’t have the secret key to unlock Google’s algorithm. If we did, we’d be able to rank organically #1 every time … and probably wouldn’t be sharing the secret with anyone! We’d be sitting on a beach in the Mediterranean watching all our highly ranked articles dominate on Google.  Then Pinky, we can try to take over the world!

While we can’t guarantee top positions or clicks, our consistent ability to rank articles in Google sets us apart as SEO experts in the wedding industry. And, we’ve got some great examples to prove it.

A quick message about our pricing structure

Question: Why does it cost so much?

“Like most things in life, it’s all in how you look at it.

​”Okay, that answer is a bit philosophical. The truth is that we don’t actively seek sponsored posts, primarily because it does ​not form the main part of our core business ​strategy anymore.

“We enjoy researching, writing, and creating content for our authority wedding website. It occupies 95.3% of our available time. For those who do it, you know how much work goes into doing effective keyword research, writing, editing, and graphic elements.

“That being said, we also enjoy working with great brands and individuals. It is great ​to be able to pick and choose who we work with. Instead of working with a client just for the money, it means we actually want to work with you, and vice versa.

“If ​you think ​your brand and our wedding media platform are a good fit, please reach out. We work ​with small and large businesses who know the value of creating great content, that ranks organically, and has a backlink strategy to boot.

“If you are not at that level yet, no worries. Reach out ​in the future and we can have a chat.”

​– Andrew S.

CEO, Love & Lavender Weddings

What does Initial Term mean?

Many forms of advertising have a time limit. For example, a magazine ad is usually paid by the month. Similarly, the content that is published on Love & Lavender must be updated from time to time.

Any article created through the custom editorial content service hase a one year term from date of publication.

On or before any initial or future renewal date, you have the right of first refusal to renew an article created for you for an additional one year term. A renewal fee will apply to ensure your links or advertisements are maintained within that article.

Current Annual Renewal Fees:

  • Bronze: $249
  • Silver: $399
  • Gold: $599

Custom Content Example #1: Vistaprint

When Vistaprint approached us to create custom content for them we said, “Definitely.”

Working closely with members of Vistaprint’s team, we crafted an article with targeted keywords about ‘choosing paper for your wedding stationery’ that has proven to rank in the #1 or #2 spot on Google for a long time now.

choose stationery paper google results

Yup, there it is above in a screenshot from November 1, 2017.  Still going strong nearly 33 months after publication!

In fact, as you can see from the next screenshot, we received over 1670 clicks in a 90 day period from organic search for keywords in that target group.

screenshot-for-keyword-analytics-vistaprint-article

Article Specific Advertising

Starting at $199

(Coming Soon)

This is something we’re evaluating right now and working on implementing. We will update this section as soon as we’ve ironed out the backend kinks!

Sponsored Posts

If you’ve read this far, then you know that we are selective about brands we work with. Terms and pricing for sponsored posts can be discussed directly with Love & Lavender. Please contact us here.

Advertising Terms & Conditions can be found here.

Partnerships

We’ve worked to help some of the most innovative wedding and travel brands to achieve their marketing goals. Below are a few of the companies we’ve had the pleasure of partnering with over the past several years.

Recent Partnership Examples

Press & Features

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Get in Touch

Love and Lavender has a variety of wedding advertising opportunities.

If you’d like to partner with Love & Lavender, simply send us an email at info@loveandlavender.com and we’ll come up with options to suit your needs!