37 Best Online Shops To Buy An Affordable Wedding Dress (Updated 2022)

21) Reformation

Reformation is a boutique clothing shop with a commitment to sustainability and celebrating the feminine figure. While their selection of bridal gowns is limited, I love their dedication to ensuring the perfect fit and the array of fresh designs they offer.

With dresses ranging from $125 to +$350, Reformation is a great option for the eco-friendly and stylish bride on a budget.   

22) Kiyonna

If you’re looking for a wedding dress that is gorgeous, affordable, AND made with plus size brides in mind, check out Kiyonna.

With over twenty years of experience serving plus-sized women from its online storefront, this pioneering shop knows what its customers want. 

A selection of full-length, midi and knee-length dresses, and a selection of fabrics and styles to choose means there’s a good chance you’ll find a gown to suit your personal style.

23) Torrid

Online exclusive wedding dress shop with sizes ranging from 10 to 30, Torrid caters to brides of every size and shape. Although their selection of gowns is limited, they offer a variety of styles including midi, hi lo, and mermaid dresses. In addition, they also offer more traditional gowns in chiffon, lace, and other luxe fabrics. 

I love the features of Torrid’s wedding shop. Importantly, they have a very useful video to guide you through finding your correct size. Their wedding collection includes bridesmaid dresses, wedding guest attire, and undergarments to keep you supported on your big day! 

24) Nearly Newlyweds

Dream of wearing a designer dress, but can’t bear or afford to pay the full price tag?

Nearly Newlyweds is a great alternative. This online shop features thousands of pre-owned wedding gowns from a large array of designers.

Whether you’re searching for a specific style of dress or have your heart set on a Vera Wang, you’ll find a plethora of options in various sizes. And if you’re like me, you’ll fall in love with how much money you’re saving.

The site makes it super easy to figure this out by indicating the percentage discount off the original price of each dress.

Not sure about buying a second-hand dress? First, be assured that the folks at Nearly Newlyweds verify every wedding dress and item sold for condition and authenticity. If you’re still not sold on a pre-loved dress, the site also sells new and sample gowns at a discount.

25) Anomalie

Can you envision your dream wedding dress? 

Maybe you don’t know exactly what it looks like, but you know it HAS to be unique to you. If you can’t afford your own in-person dressmaker, Anomalie is the next best bet.

Co-founded by a budget bride (and Harvard graduate to boot), this online store offers custom-made dresses for under $1200.

The easy 3-phase creation process includes an initial consultation to get the ball rolling, and then a design consultation. This is where the fun and creativity begins!

Next you’ll receive a custom sketch of your dream dress, fabric samples and even measuring tape to ensure the final product fits you to a tee. After you’ve signed off on the final design, it’s created by professionals and posted to you!

26) Lulu’s

If you’re searching for a casual-yet-stylin’ white wedding dress, you’ll want to check out Lulu’s online bridal shop.

Showcasing over 70 different styles in a range of sizes from XS to 3X (though XL styles are limited), you’ll find everything from romantic dresses to retro glam, beach, boho, modern and more.

I love that Lulu’s owns the fact that their line of bridal dresses is on the casual side, but as they note: “Casual” is a relative term.  They also provide some tips on shopping for a casual wedding dress and how to accessorize for maximum effect.  

27) Grace Loves Lace

All Grace Loves Lace dresses are handmade in the company’s Australian studio by an in-house team of seamstresses. While it found its beginnings in the Land Down Under, GLL ships its dresses worldwide and also has a number of studios in the US and Australia, and one in the UK. 

In keeping with their name, a large number of GLL’s dresses celebrate the intricate beauty of lace fabrics. There are also several gorgeous silk gowns on offer. The company provides ready-to-wear and made-to-order dress options. 

While their dresses aren’t priced for the uber-budget bride, there are several stunning designs within the $1,000 to $2,000 range.

28) Fame and Partners

Get a customized wedding dress at an extremely affordable price, while supporting a near zero-waste manufacturing method. That’s the inspiration behind Fame & Partners’ online wedding shop, where every dress is made to order and over-production is a thing of the past.

While their base line of wedding dress styles is somewhat limited, the number of customizable options for each is mighty impressive. For example, not only can you choose from an array of colors (and sometimes fabrics), you can also customize the width of the straps, the length of the skirt, and more.

My favorite customization is definitely the option for side pockets — perfect for storing your wedding day vows and breath mints!

29) Self Portrait

The UK-based company Self Portrait offers a selection of contemporary wedding dresses, suited to the modern bride in search of an alternative to traditional gowns. If you’re not sure whether that describes you and your dress search, simply take a browse through their designs.

Ranging in sizes from 4 – 14, Self Portrait’s wedding dresses tend towards the unique and unusual, often with a splash of lace. While they are based in the UK, Self Portrait offers complimentary shipping on all international orders over 350 GBP (approx $450 USD). 

30) Kite & Butterfly

Boho brides on a budget rejoice! Kite and Butterfly was created with YOU in mind.

Even if you don’t think boho is your style, I highly recommend you peruse their wedding dress collection. You may just find yourself swooning at designs that incorporate French crochet laces and hand-dyed silk. 

While the dress line ranges in sizes from XS to XL, their dreamy dresses are all handmade in California, so you can ensure yours is made to fit. Find your ray of Cali sunshine and get ready to rock that boho look as you walk down the aisle in a Kite & Butterfly design!

31) Lace & Liberty

Lace & Liberty is another fantastic made-to-measure wedding dress shop catering to brides of all sizes.

This small and relatively new company is based out of San Francisco and offers a selection of gowns and wedding separates. While their full wedding dress line is stunning, their top and skirt separates provide the opportunity to create a unique two-piece dress that’s all yours.

You can also customize their dresses in a variety of ways, including adding sleeves, changing the neckline, adding color to lining or skirt, and more.

Although they don’t do returns/refund (unless your top hasn’t been made to your specified measurements for some reason), the company offers an innovative Try On At Home service at a very reasonable price ($40). You’ll receive a box in the mail with 2 tops and 1 skirt you want to try on, or a full dress, plus clips and accessories.

I love the series of videos Lace & Liberty has posted on their site to guide brides through the measuring process and explain the different styles of skirts available. They’re short and helpful – perfect for a busy bride! 

32) LoveShackFancy

We adore these ethereal, boho inspired gowns being offered by LoveShackFancy. Their collection is no way vast but the dresses available are absolutely stunning. This site offers a ton of loose fitting, lace filled, and fuss free dresses, perfect for the bride getting married barefoot in the garden or for the destination wedding, where traveling with a large, flamboyant dress just isn’t an option. 

Dress sizes only run to a size 10 but with so many inconsistencies in sizing we definitely suggest checking out their sizing guide to make sure you get a fit that works for you! They also have a very forgiving returns policy, so if you’re unsure order a couple of options and return the excess for a full refund.

33) MATCHESFASHION

Declaring themselves ‘the modern luxury shopping destination for the confident global fashion customer’ the Bridal section of MATCHESFASHION drips with opulence while offering deceivingly reasonable prices. 

This shop truly has options for everyone, with their collection ranging from the conservative and traditionally feminine numbers fit for a princess, to crisp trousers and form fitting blazers perfect for the brides who are looking for something that bends the rules. 

The best feature of this site is the My Stylist tool, which pairs you with your very own shopping concierge; available 24/7 at no extra charge!

It is also worth noting that MATCHESFASHION delivers to 176 countries, meaning they are there to serve, no matter where you are!

34) FARFETCH

FARFETCH is a luxury, online marketplace that connects online shoppers with items from over 50 countries and approximately 1,300 brands, boutiques, and department stores. This vast sourcing has resulted in a wide variety of bridal gowns, from a bright red feathered gown fit for the ballroom to a double-breasted blazer dress, reminiscent of the war effort brides of the 1940s. 

Their plus size range is not very substantial, however, there are a few options that go up to XXXL which are definitely worth checking out. 

One feature of this shop that we absolutely love, is the ability to filter for sustainable, eco-conscious items made to be loved forever and that could be passed down to the next generation. 

35) Tadashi Shoji

Tadashi Shoji‘s bridal collection is elegant, timeless, and inclusive, with stunning pieces available for every shape and size. Catering to a delicate and feminine bride, these dresses have all of the hallmarks of a traditional wedding dress with trendy twists that will make you feel like a fashion icon. 

The brand’s philosophy reads “Every woman, regardless of size and shape, deserves to feel confident, comfortable and gorgeous” and it takes just one look at their collection to see that they walk the walk. Having designed for women like Kate Hudson, Anna Kendrick, Octavia Spencer, and First Lady Michelle Obama, you can be confident that any dress you choose from Tadashi Shoji will be of the highest quality. This is even more amazing when you take a look at their price range with dresses starting as low as $268!

36) Watters

These dresses by Watters are an absolute DREAM. Based in Dallas, Texas, Vatana Watters and her tight-knit team provide jaw dropping bridal designs for women across the globe.

Watters’ collection has an elegant feel and an air of royalty with dresses that bring to mind some of the most beloved and iconic dresses of our generation (think, Kate Middleton, Meagan Markle, Grace Kelly, and most recently Hailey Bieber). 

They also have a very impressive plus-size collection, with form fitting dresses that will show off your curves and make no sacrifices when it comes to elegance and style!

37) RENZRAGS

Female founded and based in San Diego, California, RENZRAGS dresses are beautiful, made to order, and somehow completely affordable!

RenzRags offers a wide array of dresses, most of them designed to give the air of a vintage piece with a cut and style that is undoubtedly of the 21st century. Once you find a dress you love, simply enter your wedding date and all of your measurements and they’ll make sure you have your dress within 20-25 days. And don’t worry if you’re unsure of your measurement taking abilities! Each product page has an easily viewed measurement guide, so you can be sure you’re submitting accurate sizing information.