Blue Nile revolutionized the diamond industry with an online presence that allows customers to browse and buy beautiful jewelry from the comfort of their own homes.
However, sometimes you can only commit after seeing that sparkler for yourself. The world of online shopping is excellent, but there’s nothing like trying on an item before you buy it.
While I live by this motto when purchasing jeans, I can easily see how you would want to physically see and test out something as important as an engagement ring before clicking “Buy Now.”
Thankfully, Blue Nile has showrooms. In the following article, we’ll talk all about Blue Nile’s showrooms, reasons to visit one, and locations. Let’s go.
What Is a Blue Nile Showroom?
Blue Nile has quite a few showrooms across the United States. They’re often found in malls and other shopping centers. While it sounds like a place you would go to view something, a Blue Nile showroom is much more than that. In reality, it’s a fancy name for a jewelry store!
At a Blue Nile showroom, not only can you view things like engagement rings and wedding bands before you buy, but you can also touch them. So, if you want to try an engagement ring on to see how it looks on your finger, go ahead! It’s also an opportunity to inspect the jewelry up close.
Blue Nile has tons of high-quality photos online and lots of information, including pertinent info like dimensions. However, sometimes you just can’t quite envision how a diamond of a particular carat will look on your finger. Blue Nile gets it! This is why they have brick-and-mortar showrooms with live expert jewelers to help you find “the one.”
Reasons to Visit Blue Nile Showroom
Why would you visit a Blue Nile showroom when you can view all of their jewelry online? Well, we’ve already hinted at a few reasons, but here’s a more in-depth look at why you may want to shop in person after browsing online.
Take a Closer Look
Blue Nile does a fantastic job photographing and detailing jewelry, especially diamonds, for online buying and selling. However, if you’re still getting familiar with how diamonds of one color or clarity grade look compared to another, it can be tricky to decipher from pictures and ratings alone.
Going in to view the jewelry can help you determine how it will appear in normal, everyday lighting.
Not only is this helpful for diamonds, but metal too. Maybe the platinum is too cold for your tastes, or the rose gold is much warmer and rosy than you thought when looking online. Also, checking out how the color of gemstones changes in light is also beneficial.
If you’re considering custom building a ring, you may also be able to hold two different stones or metals next to each other for a side-by-side comparison, something you can’t do online.
Try It On
Blue Nile showrooms also present you with the opportunity to try jewelry on. Maybe you’ll discover that the bracelet you adored is indeed the perfect fit. Or, perhaps those pearl earrings fit your face better as studs instead of drop earrings. And, of course, the ideal time to visit a showroom is probably when you’re shopping for an engagement ring.
It can be surprisingly difficult to know how big a diamond of a certain carat weight actually is because carat weight doesn’t equal size appearance. How big it looks can vary depending on the cut, shape, setting, and size of your finger.
Furthermore, different metals and colored gems may appear differently depending on your skin tone. Feel is also essential. When you slip on that ring, can you see yourself wearing it daily for the foreseeable future? How will you know unless you try it out first?
Admittedly, hundreds of couples purchase jewelry entirely online and love the product when it is shipped to their door just as much as they did viewing it on the website. However, some couples love seeing and trying before buying, particularly with such a sentimental and significant purchase.
Receive Expert Assistance
Showrooms aren’t just about jewelry. There are jewelers there too! They can help provide expert guidance when it comes to gem and metal selection as well as choosing the design. Jewelers give you personalized, one-on-one help.
They also offer a second opinion and a sounding board for questions or ideas you may have. Blue Nile’s friendly staff can always be reached digitally via email, chat, or phone. Still, if you want a friendly face delivering helpful, on-the-spot guidance, a showroom may be right for you.
Get That Local Jeweler Feel
Buying jewelry online can sometimes feel a little removed. Sure, it’s convenient and easy, but for some purchases, you want to know where your jewelry is coming from and get a sense of the company. Blue Nile isn’t just a reputable online diamond seller. Their showrooms in your hometown offer that local jeweler feel.
Repair, Upkeep, and Resizing
The purchase of jewelry isn’t the only reason you would want to visit a brick-and-mortar showroom. Once you find your forever ring, you can go to your showroom for repair and upkeep. They can assess jewelry for damage, provide a thorough cleaning, and make repairs, such as replacing a prong in your setting.
If you discover that your ring is a bit too small or big, the showrooms offer resizing options. It’s a quick and friendly way to get the help you need without traveling far or arranging to ship back and forth!
Locations of Blue Nile Showrooms
Blue Nile has over twenty showrooms across the country in states like Arizona, Georgia, Texas, and more. Many of them are in popular shopping centers that are accessible to most customers. More showrooms are expected to come in the future in states like Florida.
On Blue Nile’s website, you can find a location list with addresses and other useful information for all of their showrooms.
Blue Nile showrooms are your best bet if you’re a “try before you buy” type of person. However, the opportunity to touch and see your jewelry in person is one of many reasons for visiting their brick-and-mortar locations.
Helpful jewelers, repair and maintenance, and the comfort of a local jeweler are wonderful reasons to check out a Blue Nile showroom near you!