The bridesmaid dress!
Is there any gown so debated in all of wedding history? Your besties love you and want to celebrate the special day with you. But they also don’t want to look like a throwback to Granny’s couch.
Whether they say it or not, your bridal party secretly hopes you’ll choose something classic and elegant enough to share your special day feeling good too. Bonus points if they can reuse the dress later!
Balancing that with the need to keep everything affordable can be tough on a bride, and who needs more wedding planning stress? That’s why the L&L team has created the following list of vendors that offer bridesmaid dresses under $100 just for you.
Every vendor we selected offers fantastic, inexpensive bridesmaid dresses that still deliver quality, variety, and style. Your maids will look great on the big day and feel great wearing them, all without breaking the bank!
How To Choose the Best Affordable Bridesmaid Dresses for Your Wedding
We’d all love an unlimited budget, but you can create a dreamy wedding with impeccable aesthetics for surprisingly little if you know what you’re doing! Here are some tips to keep in mind when you choose affordable (and beautiful) bridesmaid dresses.
Accommodate a Range of Body Types
There really isn’t a ‘universally flattering fit’ for all body types. The closer you can come, however, the more willing your maids will be to spend what they can- and feel good on your wedding day, too.
Opt for classic silhouettes and flowing gowns in a longer length will be your best bet. Short or puffy skirts and complex silhouettes are tricky on some bodies, and a little flow can hide many sins and look luxurious.
A well-structured, but not tightly fitted, bodice with an uncomplicated neckline that will allow for a range of discrete underwear/support choices will come as close to universally flattering as possible. Lastly, infinity/convertible dresses can allow your party to wear the ‘same’ dress with little tweaks to suit them better at a standard cost.
Colors are also not universally flattering. Classic ‘wedding neutrals’ (champagne, blush, dusty, pastel, etc.) do well for most skin and hair combinations. Eggplant, teal, sage green, shades of rose, and jewel tones like ruby reds are seen as the most versatile colors otherwise.
Most adult bridesmaids love black for re-wear value, but it isn’t always an easy-wear choice for everyone, especially younger family members. Navy can give a practical and attractive dark alternative that avoids being so harsh and suits most complexions.
Consult Your Bridal Party About Their Budgets, Style, and Fit, and Be Reasonable With Your Expectations
Remember, ‘budget’ is different for everyone! Your day is special, but not everyone can drop a fortune on it, no matter how much they love you. Talk dollar amounts with the girls, not ideas like ‘budget,’ so everyone is on the same page with clarity.
Don’t, however, let one or two mouthy maids rule the roost. You are the bride, and you get the final veto. It simply isn’t fair to pick the perfect dress for the loudest of your special people and expect everyone else to suffer along. Wield your bride power to keep the peace if needed!
Go Online for More Affordable Options
Online shops often offer the best value, as they don’t have expensive overheads to carry. Stunning bridesmaid dresses under $100 are more than possible to find online. There are some trade-offs, like not being able to see the gown in person, but using a reputable vendor will give a smooth and simple process.
Ask About Bulk Order Discounts or Special Deals, Especially if You Have a Bigger Wedding Party
If you don’t ask, you don’t get, and you may be able to save some extra bucks! Sometimes signing up for a newsletter can be enough to get a percentage off your purchase. Pay attention to on-page special offers (like ‘spin the wheel’ discounts and sales). Check for coupons, too.
12 Best Places to Buy Affordable Bridesmaid Dresses for Under $100
1. AW Bridal
My favorite vendor on this list! Every dress in the AW Bridal catalog reminds me of the very best of Golden-era Hollywood chic. They have a wide range of structured and graceful designs, from sweeping floor-length gowns to classic evening dresses and ultra-trendy shorties. If you’re hoping to give your bridal party options, they could easily re-wear again, this might be the vendor for you. Most of these babies could fit as seamlessly into a sophisticated evening event as a wedding. I’d like to give them a special shout-out for some fabulously styled (and affordable) plus-size bridesmaid dresses.
Plus, some wedding party-appropriate jumpsuits if you have an offbeat maid or want to create a sleek, modern look. They have both rich and saturated jewel tones and some classic neutrals to play with, too. Matching your wedding colors should be an absolute breeze. If you’re after grace and sophistication on a budget, this is definitely a vendor for your shortlist.
Perfect for: Brides seeking an ultra-elegant and glamorous look.
At A Glance:
- Materials: Sequins, satin charmeuse, lace, crepe, velvet, and glitter mesh
- Lengths: Mostly floor length with a smaller short collection
- Colors: 60+ color options, dress dependant. Dusty blue/rose, desert rose, navy, jewel tones, and sage green predominate
- Sizes: US0-US30 with free custom options and plus-size collections
- Price Range: $89-$109
2. BM Bridal
The classic floor-length gown remains a staple of stylish weddings, both for the bride and her bridal party. Yet it can be tough to find long bridesmaid dresses that are both affordable and well-made. If you’re dreaming of a Disney Princess vibe for your ceremony and reception or hosting a full black-tie event, add BM Bridal to the list. With a range of necklines- from the strapless sweetheart right through to some unusual drapes that catch the eye- you can cover a broad range of tastes with ease. In fact, if you’re looking to offer your maids the trendy modern option and allow some variety while staying cohesive and thematic, their catalog is worth a glance.
They do have some shorter, more trendy styles on offer, too, so there’s plenty to inspire. Their dresses lean into classic styles you can’t go wrong with, so if you want a traditional wedding party with simple twists, give them a try.
Perfect for: Brides in love with the floor-length look.
At A Glance:
- Materials: Stretch, chiffon, satin, lace, and tulle
- Lengths: Floor-length
- Colors: Favoring deeper, dusty pastels and jewel tones with black/navy. Most dresses have 20+ color options
- Sizes: US2-US26 with custom options
- Price Range: $69-$120
Kiyonna has brought us a fully plus-sized collection that will leave your special ladies feeling like a million bucks. And without having to fight with the usual sizing issues that curvy or thick bridesmaids face. Unlike the first two options on my list, they favor a midi-to-cocktail length for their designs. These would fit seamlessly into any of the ultra-modern day-to-evening bridal events that are so popular at the moment. Looking for classy options for a destination or casual wedding that still feel…well, like a wedding and not a frat party on the beach?
Want to be able to offer some killer plus-sized options that won’t break the bank? This is a broad and polished collection that still has some fun. From sleek solids to flirty florals, your perfect bridesmaid dresses could be waiting for you right here.
Perfect for: Brides looking for a wide variety of style choices and numerous plus-size options.
At A Glance:
- Materials: Highly varied- chiffon to jersey knits and more
- Lengths: Mostly tea and midi to maxi
- Colors: Florals, prints, jewel tones, and dark, predominantly
- Sizes: Full plus size- 0XL to 5XL
- Price Range: $54 to $400, with many under $100
4. David’s Bridal
If you’ve signed on for the challenge of creating a matching bridal party look that suits everyone well without sacrificing your wedding theme, I suggest you try David’s Bridal! The looks here don’t have the ultra-modern, trendy, or eye-catching glamor of some. But they echo classic elegance and traditional charm gracefully. They have a solid range of colors on offer to choose from. It’s a broad range of looks within the classic catalog that should suit a mixed bridal party well. Keep it simple and traditional, and look good doing it.
Perfect for: Brides with traditional tastes who love simplicity.
At A Glance:
- Materials: Jersey, Georgette, stretch fabrics, chiffons, and tulle
- Lengths: Mostly long, but tea, cocktail, and short options too
- Colors: Most dresses have 10+ color options
- Sizes: US0-US30, XS-3XL
- Price Range: From $69 regular, under $100 collection, with pricier options. Sales can go as low as $20
5. Simple Dress
I have to give Simple Dress a shout-out for producing a catalog of affordable bridesmaid dresses that are surprisingly diverse. In fact, I’d call them anything but simple! You’ll find some non-traditional options here that have a ton of re-wear value. And just as many of the tried-and-true classics, too. Need a boho chic bridesmaid dress for the perfect beach wedding? Check. Prefer a trendy shorty with flair? Also, check. Your one problem here may be nailing down a shortlist!
If you want to explore traditional bridesmaid styles but keep your options open, or you’re looking to glam up an unconventional wedding party without losing cohesiveness and refinement, this is a great place to start. The variety can be a little intimidating. But it will give you the freedom you need to say yes to some bridesmaid dresses that fit seamlessly into your wider wedding theme.
Perfect for: Brides looking for modern takes on classic looks with a lot of variety.
At A Glance:
- Materials: Stretch fabrics, satin, chiffon, taffeta, sequins, and tulle
- Lengths: Mostly maxi/floor length, some short and midi options
- Colors: Style dependant, favoring pastels, neutrals, jewel tones, and navy/black
- Sizes: US2-US26, with custom options
- Price Range: $60, a full under $100 collection, and some pricier options in the $120 range
Swinging back to the classic full-length bridesmaid look, we have some affordable bridesmaid dresses from Milanoo that are surprisingly diverse within that silhouette. And a jumpsuit or two, as well! In fact, there are a few unusual bridesmaid dress looks here that are worth checking out – I’ve never seen a full and fluffy midi skirt with Disney Princess vibes before! Many of the looks here would fit perfectly into a Champagne breakfast wedding. In fact, there is some serious Breakfast at Tiffany’s vibe all through here!
There’s a lot of variety in necklines- from A-line to soft drapes and daring backless plunges. It would also be a great source for anyone looking for retro or vintage-inspired bridesmaid dresses on a budget or the perfect gowns for a daytime wedding rich in old-school glamor.
Perfect for: Brides with a daytime ceremony looking for sleek choices and brides who love vintage/retro looks.
At A Glance:
- Materials: Velour and velvet, chiffon, sequins, tulle, satin, and lace
- Lengths: Short to floor length, with a lot of variety
- Colors: Most dresses have 5 color options in a varied range of shades
- Sizes: Dress dependant. Most cover US2-US16, with some reaching US26
- Price Range: Starting at $50, up to $150 or more
Cocomelody brings us a nicely curated, ultra-simple catalog of classic bridesmaid dresses under $100. Each is infused with a contemporary vibe that will fit seamlessly into most weddings. Without leaving your head spinning at the range of choices available to you! I would like to highlight their range of softer, cocktail-to-midi options that would work perfectly for a bridal party with younger members. Tween and teen bridesmaids are often a forgotten afterthought, sometimes wedged into ‘grown up’ dresses that make them seem gauche and young.
So if you’re looking for a way to celebrate a softer look for them, this is one for your shortlist. If you’re looking for an effortless and straightforward bridesmaid dress that still looks fantastic, try finding it here.
Perfect for: Brides with younger bridal party members or looking for simple elegance and easy choices
At A Glance:
- Materials: Silk, velvet, satin, chiffon, knits, and more. Some beaded options
- Lengths: Short to floor length
- Colors: Up to 59 colors, with most dresses having at least 7 color options
- Sizes: US0-US 28, custom option
- Price Range: $79 to $140
8. Kennedy Blue
Here’s another simple and painless affordable bridesmaid dress collection from Kennedy Blue to explore if you’re feeling overwhelmed. While the catalog is smaller than some on my list, part of the beauty lies in that fact. They’ve offered a reinvention of 7 timeless bridesmaid styles that are never out of fashion. They will fit a huge range of body types and wedding styles without getting lost in the minutia of hemlines and necklines. And yes, there’s a jumpsuit offering too! It’s a distinguished and fashionable collection with solid options. No fuss to bring to your crowded wedding-planning plate!
But there’s still enough variety to find that perfect match. So if your bridesmaids need some uncomplicated and smooth options on their plate, but you’re too burned out on the wedding planning ratrace to think even one more thought, this is a fantastic vendor waiting for you to explore them
Perfect for: Brides who don’t want to sweat over accommodating their whole bridal party easily.
At A Glance:
- Materials: Simple lace and chiffon
- Lengths: Floor length, with a few midi and short
- Colors: 56 colors for each style
- Sizes: US00- US32
- Price Range: starting at $99, capping at $159
Azazie brings us an affordable bridesmaid dress collection that leans heavily into maxi and floor-length styles. Unlike some, however, they have stepped away from a fully formal vibe. So there are some versatile options for day ceremonies and weddings without a strict dress code. There are a few sleek sheath options for evening environments. But there are just as many soft and floaty full-length bridesmaid dresses that could easily add some sophistication to a beach or destination wedding, too.
From high-splits to fluffy hemlines, and with a broad choice of necklines and bodice styles to choose from. There are a few options even the most boho bride might like to explore, too. The perfect choices for a polished and poised wedding party without pretension.
Perfect for: Brides looking for maxi-length bridesmaids dresses with flair.
At A Glance:
- Materials: Almost everything, from sequins, satin, and lace to chiffon, tulle, mesh, and more. Stretch fabrics are also offered.
- Lengths: Mostly maxi/floor length, some tea/knee/midi options.
- Colors: Most dresses have over 60 color options
- Sizes: US0-US30, plus custom options
- Price Range: Starting from $79, with an under $99 collection and pricier options
TBDress brings us an affordable bridesmaid dress collection with a difference. Boho-chic and flirty fun, or ultra-elegant mermaid lines with ruched bustles? A hidden lace train to accompany a voguish bride down the aisle? Let’s even throw a lacy jumpsuit into the mix to stay on-trend and modern. You rarely see fancy details used in bridesmaid dresses. They shy away from detracting from the bridal gown. This collection has balanced some tastefully hidden style elements with the sleek simplicity you want from a bridesmaid’s dress.
Many of these dresses have fantastic re-wear value for bridesmaids who want to get the most bang for their buck. Brides who want to reinvent elegance for their wedding party without inadvertently upstaging themselves, try here.
Perfect for: Brides looking for glamor and elegance in their wedding party with delicate details.
At A Glance:
- Materials: Lace, satin, chiffon, tulle, and more classics
- Lengths: Short to floor
- Colors: Jewel tones and soft pastels
- Sizes: US2-26 standard, custom option
- Price Range: From $94 to $191, with many under $100
11. Birdy Grey
Birdy Grey brings us another deceptively simple collection to enjoy. Step away from the tried-and-trusted infinity dress. Discover some new convertible bridesmaid dress options that are easy to wear and packed with refinement. An extra shout-out for having a range of plus-size bridesmaid dress options that will fit seamlessly into any wedding party, too. Their collection is heavy in the muted sage and seafoam colors that are incredibly on-trend right now. Though they have a wealth of other colors to offer!
While this collection is a little more ‘bridesmaid-y’ than some on my list, it’s polished with enough finesse to add excitement without overwhelming the bride. If you love the classic bridesmaid look but want options, this shop is a great place to start.
Perfect for: Brides wanting versatile convertible options and a wide variety of classic bridesmaid looks to choose from.
At A Glance:
- Materials: Tulle, Mesh, and Chiffon dominate
- Lengths: Full length
- Colors: All styles are offered in 10 curated colors. Mostly wedding neutrals with navy, emerald, ruby, black, and mid-tone greens/blues
- Sizes: XS-XXXL, Maternity options
- Price Range: All gowns offered at $99. Sales start from $29.
12. Baltic Born
Last but certainly not least, I have this rather unusual collection from Baltic Born. Velvet and Kimono-style maxi dresses, classic velvet wraps, sparkly cap sleeves…it’s everything you’ve seen in traditional bridesmaid dresses reinvented for a modern generation. This is a collection I’d particularly recommend to offbeat brides looking to capture the traditional elegance of a bridal party with a unique flair. Each gown has the look of a classic bridesmaid dress, reinvented for a more relaxed, unique look. From vintage bridesmaid throwbacks to relaxed, modern twists, it’s unusual enough to stand out without being overwhelming.
Catering to everything from Spring garden weddings (check out that chiffon floral empire line dress) to a sophisticated beach wedding that has the feel of your private yachts being parked just over the horizon, it’s fun and tasteful in one.
Perfect for: Brides who walk their own way but want to stay glamorous. Eccentric twists on classic looks.
At A Glance:
- Materials: Very mixed, from velvet and satin to sequins and tulle
- Lengths: Mostly floor and maxi with some knee/tea options
- Colors: Rotating annual color collections with many darker options and some classic neutrals
- Sizes: XS-XXXL
- Price Range: Lowest gown at $72, up to $150, with most under $100.
Hopefully, you’ve found your perfect bridesmaid dress at a wonderful price right here on my list. The L&L team sees a lot of questions about bridesmaid dresses (of course), so let’s take a moment to dive into some of the details that worry brides. And remember- if we haven’t nailed your question below, the L&L team is always on hand to help!
Who Pays for Bridesmaid Dresses?
Traditionally, each bridesmaid will pay for her dress and typically also her hair, makeup, and accessories. However, there has been a shift in recent years towards the bride paying for something for her bridal party.
Though this is more typically their hair or makeup appointments. Modern brides know they’re asking a lot from their special people, so adding a sweetener to the deal can be a nice gesture to show how much you appreciate them.
Or give them a sweet proposal gift! However, when it comes to the dress, it’s perfectly well-mannered to ask them to shell out. Just remember that everyone has a budget, and make a choice easy and clear for them.
Do All Bridesmaid Dresses Have to Match?
No, but It’s super common in modern weddings to have a central theme (think style, brand, or color) and allow the bridesmaids some choice in the matter. In fact, it’s one of the trendiest things we’ve seen! Some are even opting for rainbow palettes for their bridal party.
That way, everyone still looks cohesive, but you allow wriggle room for personal flair and style choices. Allowing your maids to choose something that suits them also allows you to cater to various body types, bust sizes, ages, and heights without someone having to feel out of place. You want everyone to relax and enjoy your special day!
Who Chooses the Bridesmaid Dress?
The bride usually chooses the bridesmaid dresses. It’s up to you if you solicit the input of your bridal party or not. Remember the old saying about too many cooks spoiling the broth? While everyone likes to feel considered, too much ‘noise’ from other people can leave you bewildered and in a deadlock.
While it’s a great idea to get some feedback from the folks who will be wearing these gorgeous gowns, you, as the bride, have the final veto. It’s your wedding, after all! Even for brides who want to allow some personal choice, it’s typical to choose a vendor and color (and maybe a style, length, or some other features) for them to select from.
Why Do Bridesmaids All Wear the Same Dress?
Having the bridesmaids wear the same dress stems from the Ancient Roman tradition where the bride was escorted through the streets by friends carrying torches and making music. They would travel all the way from her childhood home to her new home with her husband.
The bridesmaids dressed all alike (and, at the time, more brightly than the bride) so evil spirits would be confused and not kidnap the newlywed away! If you’re not keen on a matched look, you can echo this tradition with some classic silk robes for the bridal party on the morning of the wedding.
And there you have it! With some wonderful (and affordable) bridesmaid dresses to inspire you, we hope you’ve ticked another box off your wedding planning list. From vintage and boho right through to classic elegance, each collection brings you grace and style to enhance your bridal party. Relax, bride-to-be… you’ve got this one handled!